Lizzy Shaw Public Relations provides traditional PR services for clients in Beauty, Fashion, Home & Lifestyle including:

  • Press Kit creation
  • Media targeting
  • Media relations
  • Product placement
  • Sampling to the media
  • Media prep & training
  • Trade show prep & training
  • Desk side appointments
  • Website consultation
  • Corporate identity consultation and more
  • Business/service/product naming
  • Social media strategy & training

PR 101 & PR a la Carte:

In addition to traditional PR on a monthly retainer, Lizzy Shaw Public Relations offers PR workshops and flexible consulting services (PR 101 & PR a la Carte), which have attracted a wide range of clients such as restaurants, websites, product-based businesses, theatre groups, clothing, jewelry and accessories designers, food-related businesses, authors and more.

PR 101 workshops and PR a la Carte sessions can take place in person or by phone and/or online.

Equipped with the tools from these condensed, information-rich workshops and consulting sessions, clients come away armed with the knowledge that allows them to launch their own PR campaigns and get their new or growing businesses off the ground and into the public eye.

PR101 clients will walk away with the following:

  • How to properly target your company or product
  • How to properly build your press/media list
  • How to build an effective press kit
  • Pitching your product/service/company
  • How to work with the press; building effective,  productive relationships
  • How to work with social media/networking
  • How to capitalize on press placements
  • Ongoing coaching, media training, consultation and more

PR a la Carte is an hourly PR consulting program that is adaptable to any client’s needs; it can include copywriting, product line consultation, media training, branding, media outlet identification, marketing communication – on and off line, website consultation, media outreach, and any traditional PR services.

Business and Product naming:

Lizzy Shaw Public Relations is unparalleled at naming products, companies, services, classes and more.

One of the major obstacles to launching a new endeavor of almost any kind is – – what to name it?

We have named colors, fabricways, handbags, and products; we have titled books and screenplays; we have named companies such as The Bridal Bar, Paper Trail,, Idea Pop, Kitchen Kids and more; blogs and newsletters such as and The Entreprenette Gazette; classes, programs and seminars like The Power Launcher, The Idea Accelerator, PR 101 and PR a la Carte and many, many more – let us name your business!